10 Quick Social Media Tips Social media is just one part of marketing your business and it’s only as effective as the quality of the content you produce and the consistency with which you approach it. We’ve compiled a list of 10 quick social media management...
What is SEO? Search Engine Optimization (SEO) is the technique of improving the ranking of web pages in order to increase the total volume of traffic going to a website from the search engine results pages. This is achieved by embracing search engine friendly elements...
Suppose I give you and your friend a box and tell you it is full of pencils. You open up the box and sure enough it really is full of pencils. Then I tell your friend to leave the room for a few minutes, during which we replace the pencils with chocolate. Now when...
A few years ago I was on Wikipedia when I noticed a banner at the top of the page stating: Wikipedia is there when you need it – now it needs you. I had been using Wikipedia for years and found it quite useful. It was a good source of preliminary information and I...
Another in our series of experiments that still impact marketing today. See the other stories here: The Photocopier Effect: The Secret to Making Your Claims Instantly More Credible In the mid-1960’s, Howard Leventhal, a social psychologist from Yale University, USA,...
Another in our series of experiments that still impact marketing today. See the other stories here: Leventhal’s Tetanus Experiments: Does Fear Persuade or Paralyse? In the late 1970’s, Ellen Langer of Harvard University was conducting experiments on the use of...
