Online Advertising Agency Perth
Paid media that earns its budget
A Perth online advertising agency running Google Ads, Shopping, Display, and Ad Grants campaigns for businesses that want their paid media spend to actually return something measurable.
Google Partner for 8+ years | Meta Business Partner | No lock-in contracts
What “online advertising” actually covers
Online advertising is the umbrella over every paid channel a Perth business can use to put itself in front of buyers: Google search, Google Shopping, display banners across the web, retargeting, YouTube, and the Google Ad Grants program for not-for-profits. (Social media advertising on Meta, LinkedIn, and TikTok sits in our social media advertising service, which is run as a separate discipline because the buying psychology is different.)
Most Perth businesses do not need every channel. They need the right one or two, set up properly, with budget allocated where it actually returns. The job of this page is to help you identify which channel is the right starting point. The job of the channel-specific pages, linked below, is to explain how each one works and what we do.
Why Choose Google Ads for Your Perth Business?
Results-focused Google Ads Campaign Management
- Targeted Reach: Whether you’re aiming for keywords like “Google Ads Perth” or “Google AdWords Perth,” our keyword-based approach ensures your ads reach the right audience. Google Ads searches are focused on user’s purchasing intent, and high value keywords that are likely to lead to more work and business for you!
- Immediate Impact: As soon as someone searches for your target search terms like “online advertising agency Australia,” your business can appear prominently, providing rapid visibility for a minimal cost per click.
- Strategic Placement: With Google Ads, your business isn’t just visible in search results; it can also appear on Google Maps, positioning you exactly where your customers are looking.
- Lead Generation: Google Ads campaigns are designed to attract high-quality leads, converting traffic into potential customers and driving your business growth.
The paid channels we manage
Picking the right campaign structure to match your desired outcomes
Tell us about your business and we’ll tell you the platforms you’ll likely want to engage in order to achieve your business goals.
If you already know what you’re looking for, or you’re simply trying to learn a bit more about the different types of online paid ads you can pursue, then you can discover more below.
Google Search Ads
For Perth businesses where customers actively search for what you sell, Google Ads is usually the highest-ROI paid channel available. Search captures intent at the moment a buyer is ready to act, which is why a well-run search campaign can deliver leads at a fraction of the cost of cold outreach.
We have generated 50 to 100 leads per month for professional services clients at under $25 cost per acquisition, and a recent Google Ads campaign delivered a 36x average ROI for one of our clients.
For the full breakdown of how we run Google Ads (methodology, pricing, switching from another agency, FAQs), see our Google Ads agency Perth page.
Google Shopping
For Perth e-commerce businesses, Google Shopping is the channel that puts your products directly in front of buyers searching for what you sell, with the price, image, and store name all visible before they click. Strong product feed management and margin-aware bidding strategy is what separates a profitable Shopping account from one that burns budget.
We have achieved a 52x return on ad spend for an e-commerce client through tightly managed Shopping campaigns combined with Performance Max for shopping.
Google Display Ads
Display advertising works hardest as a remarketing channel and as part of a brand-building strategy for considered purchases. The Google Display Network reaches almost every site your customers visit, which is powerful when targeted properly and wasteful when not. We use Display selectively, against specific audiences and with proper exclusion lists, rather than as a budget-soaking afterthought.
Google Ad Grants (for not-for-profits)
Registered Australian not-for-profits and charities can access up to USD $10,000 per month in free Google Ads through the Ad Grants program. The credit is genuinely free, but the program comes with eligibility rules, account structure requirements, and ongoing performance thresholds that disqualify accounts not managed properly.
How 3am Ideas approaches paid advertising
The philosophy is the same across every channel. Data is the input. Conversion outcomes are the only output that matters. Click-through rate is a leading indicator, not a goal.
A few principles we apply to every account:
We measure properly before we optimise. GA4, conversion tracking, server-side tagging where it adds value, and offline conversion imports for businesses where deals close off-platform. If we cannot measure it, we cannot improve it.
We pick the channel that fits the business, not the channel that fits the proposal. A trades business with urgent customer demand needs a different paid mix to a B2B equipment supplier with a six-month sales cycle. Putting the same campaign template across both is how budgets get wasted.
We do not bill for hours. We bill for management of an account that has to perform. Our clients can see what we have done, when we did it, and what changed.
No lock-in contracts on any channel. Month to month, 30 days’ notice. We have written it this way because it forces us to keep performing.
Frequently asked questions
Which paid channel should I start with? For most Perth businesses with active search demand, Google Ads. For e-commerce, often Google Shopping. For brand-building or considered purchases with long sales cycles, a search-plus-remarketing combination. We will give you a specific recommendation for your business in the strategy session.
Can I run Google Ads and Meta Ads at the same time? Yes, and for many businesses it is the strongest combination. Google Ads captures buyers who are searching. Meta Ads reach buyers who are not yet searching but match your customer profile. They serve different parts of the funnel and work well together when measurement is set up properly.
Do you offer Google Ads, Shopping, and Display as a bundle? Yes. Most clients start with one channel and add others as the data justifies it. We do not bundle channels you do not need.
What is the minimum budget? For Google Ads, we recommend a minimum media spend of $1,000 per month plus management fee. Below that, campaigns do not generate enough data to optimise meaningfully. For Shopping and Display, the minimums vary by industry and product range. We will tell you honestly during the strategy session whether your budget is enough to make the channel worthwhile.
Do you have lock-in contracts? No. Month to month across every service.
TRUST YOUR BUSINESS TO A GOOGLE ADS PARTNER
A Certified PPC Advertising Agency in Perth
Our Online Advertising Clients
We’ve scaled numerous Google advertising campaigns for clients that have built up entire networks and companies from it.
We provide reliable and timely management of your accounts. Whenever you’re ready, we are, to scale your services as you see more and more value in our offering.
With no lock-in contracts, it is our performance and delivery of results that keep you with us. We’d love to have you as one of our online market clients. Let’s talk.
What Others Have Said
3am ideas
Kelly Winder
As an industry professional, it’s refreshing to work with a digital marketing agency like 3am Ideas who really know what they’re doing. Over the last year, their support with SEO and social media has been phenomenal, and we’re really happy with the performance of our Google Ads. It’s definitely worth going with a Google Partner agency, for peace of mind.
Roger Wiese
Good guys to work with. Know their stuff.
Trusted Care Network
Very Satisfied with Oli and the final web design he helped create for us. Definitely recommend anyone that is looking for a website designer to contact 3AM Ideas as they were professional, prompt and well priced.
Get a free paid advertising strategy session
Book a free 30-minute paid advertising strategy session. We’ll tell you which channel to start with and what your budget should be.
If you are starting fresh, we will run a 30-minute call to map out the right channel mix and starting budget for your business.