Google Display Ads use imagery to attract visitors from outside of the search engine.
Very few people realise the reach that the Google advertising network has. Almost all display advertising you come across on websites, is most likely being fed to you from Google through their advertising partners. Less of an impact on the immediacy of new business coming in, but incredible for retargeting and brand awareness.
If your customers’ journey towards buying your good or service is a lengthier one, or a high-ticket item, you will most likely be able to benefit from Google Display advertising.
Google Display Ads use self-created images to promote your good or service, outside of the search engine results.
Through the Google Adsense program, website owners offer up their real estate for you to advertise your business.
Due to the graphical nature of display ads, the impact on brand awareness can be tremendous. Especially perfect for builders, real estate agents, software companies & more.
While keywords still play a role in Google Display Ads advertising, the power behind this form of ads comes from its ability to dictate placement. If you’re selling or building houses, you might choose to only display your adverts on websites that are related to real estate, DIY, home improvement etc.
This form of online advertising traditionally works on a pay per click basis, the average for which has been steadily increasing over the years.
Google Display advertising should be part of your advertising repertoire if you can afford to add it to your current digital marketing campaign. While it doesn’t always come with the high purchasing intent, or the immediacy of the customers’ needs when compared to Google Search ads, we still consider these to be highly essential in certain industries.
With high ticket purchases, your responsibility is to build on your brand awareness and credibility. If prospective customers have had five to six points of contact with your brand before they get in touch with you, you will normally find signing them up to be a much easier and faster process. Google display ads form a perfect companion for building brand awareness directly on the websites your customers are hanging out on.
Remarketing, if you’re not familiar with it, is targeting people who’ve previously been on your website. You’re probably very familiar with it on Facebook, but very few people realise plenty of retargeting happens on the Google Display Ads platform too.
You might wish to target people who’ve clicked on your Google Search Ads previously, are now at least vaguely familiar with who you are, and now you wish to show them specifically a visual advert that reflects the pages they may have visited.
This type of advertising isn’t for everybody, and it certainly isn’t available to just anybody. In order for this to be effective and accessible, you will need to meet certain criteria.
How 3am Ideas Can Help With Google Display Advertising
Did you know that we’re a certified Google Partner? This means we have achieved certain levels of performance for our clients, on an on-going and consistent basis. Awesome!
Australia is one of the most expensive places in the world for advertising on Google. You will want to make sure you hire a professional before you start wasting your money by trying to DIY Google Display Ads. Want to discover what Google advertising can do for your company?