Google Shopping Ads while the masses compete over Facebook.
When you google a product that you want to buy, more often than not you will find an array of product images displayed right on the Google search engine results page. If you’re serious about eCommerce, then Google Shopping Ads are for you. While the masses fight over Facebook.
Google Shopping Ads, while daunting to set up, can dramatically change your daily eCommerce sales.
If you type “lawnmower” into your search bar, you will find Google will return a number of results, including image ads, displaying price, a website address and links directly to the product in question.
People tend to begin their research process on Google with a generic search query, before refining their requirements depending on how involved they are in the purchase. If you can get top of mind with your Google Shopping Ads, an offer too good to refuse, and solid branding, it’ll be difficult for the prospective customer to resist you.
Google Shopping Ads actually combine two very powerful platforms: Google Ads and Google Merchant Center.
You will need a Google Merchant Center account properly set up, and subsequently submit a product feed to Google so the search engine can fetch prices and other relevant details, especially which product category yours belong to.
Just like Google Search Ads, they work on a cost-per-click (CPC) basis, calculated by taking into consideration your bid, the saturation of competition and other relevant metrics.
Depending on your choices during the setup stage of your campaign, you’re able to allow Google to display your adverts in a number of different areas.
As we’ve already mentioned, the Google Search results page, but also Google Search Partner sites, Youtube, and Image Search.
Just make sure you’re picking placements that are relevant to your audience in order to optimise your advertising ROI through your conversion rate.
How 3am Ideas Can Help With Google Shopping Advertising
Did you know that we’re a certified Google Partner? This means we have achieved certain levels of performance for our clients, on an on-going and consistent basis. Awesome!
Setting up Google Merchant Center can also be a really confusing and massive task at hand, especially if you have a sizeable product feed. Google will reject your product feed for the slightest mistake, hindering your ability to advertise. When you’ve had enough of trying yourself, call us!