Search Engine Optimisation Update Q3 2018

by | Sep 14, 2018


Search Engine Optimisation Update Q3 2018

2018 has been a pretty volatile year for the search engine optimisation space. We’ve already seen the introduction of the mandatory SSL certificate for websites, as well as mobile-first indexing rolling out on several sites already.

We’ve also seen a number of significant Google algorithm updates that caused a massive shakeup, particularly in fields related to medicine.

One of the major things we saw happening earlier in the year was the popular plugin Yoast SEO causing a massive loss of search engine rankings for small businesses.

Yoast SEO Causes Ranking Drops

Yoast SEO is our go-to plugin for WordPress SEO for clients who do not want to jump onto one of our Search Engine Optimisation Packages. Unfortunately, with the release of version 7 of Yoast SEO we saw a change in the basic setup of the plugin that caused a large number of Yoast users to lose a significant share of search engine ranking.

SEO is the method behind getting your website to organically rank higher on the Google search results.

The Yoast plugin update, coded by the CEO himself, caused a number of fundamental settings to change and caused the display of website on Google to be all over the place. This mess caused Google to deindex or punish a large number of URLs causing people to lose rankings for keywords.

Search Engine Optimisation

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About 3am Ideas

We are Australia’s digital marketing agency for small businesses and startups. We provide an ROI driven service to our clients. We are especially dedicated to our Business Startup, Social Media Marketing and Search Engine Optimisation packages.

We always aim to work intimately with our clients because collaboration guarantees best results. From startups with big ideas or established small & medium sized businesses wanting to take the next step. Gain control over your online presence.

About the Author - 3am Ideas

3am Ideas is digital marketing agency focussing on providing data-driven services that get measurable and trackable results.

Based in Perth, Western Australia, we've been looking after small and medium-sized businesses since 2014, having worked with clients all over the country.

Our aim is to adopt the role of Virtual Marketing Officer for you, becoming part of your team, sharing in the successes, the blood, sweat and tears.

We're here for you. Let's get the job done!