What is Search Engine Optimisation

by | Dec 28, 2016


What Is Search Engine Optimisation

Search Engine Optimisation is the methodical process of tweaking your online presence to optimise it to Google’s standards, in the hopes of having your webpages served on the first page of the search engine results page.

Quite the mouthful, however in simple terms, it’s to rank your website higher so you can attract more visitors to your website.

In this article we want to briefly touch on the core strategies employed, as well as the benefits of search engine optimisation and how quickly you might see results.

If you’re wondering why SEO is so important to your business check out this article.

Core Strategies of Search Engine Optimisation

When it comes to SEO we talk about two specific areas that we look at, your on-page and off-page optimisation requirements.

On-Page SEO

On-page looks at everything to do with your website. Coding issues, user experience, loading times, information hierarchy and mobile friendliness are the big areas that need to be investigated initially. They set the foundation of the SEO included in our Business Startup package and should be a part of any new website.

On-page search engine optimisation looks at everything to do with your website

Google will not rank you highly if these areas are not tidy and abiding to a simple standard set out by the search engine superpower.

Off-page SEO

Off-page search engine optimisation looks at your overall digital presence, essentially your “street cred” with Google.

You will rank highly if your website is seen as highly authoritative and if other sites with high street cred refer to you and your content. Essentially what this comes down to is content creation & marketing and building your overall digital presence. Over a period of time and in a sustainable, white-hat manner we build your online reputation through various specialist strategies.

Off-page search engine optimisation builds on your street cred with Google

In order to rank highly on Google you want to manage both your on and off page content and by consistently and sustainably growing your presence, the search engine will start to consider your pages a good search result to be served on the first page.

Benefits of SEO

We usually say that the results of SEO make themselves clearly visible within 6 to 12 months. However, don’t panic. That is the timeframe where you will see a significant difference in your bottom line through your online channels.

Clever search engine optimisation tactics can make themselves evident in as little as a week, with some elements even being updated overnight.

Some Search Engine Optimisation tactics can even be updated overnight

The benefits of SEO are that your growth is organic, meaning you are not paying for each visitor, like with pay-per-click advertising, and instead you are continuously attracting online traffic through simple search queries that you have optimised for.

For more information check out our article on Why SEO Is So Important.

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About 3am Ideas

We are Australia’s digital marketing agency for small businesses and startups. We provide an ROI driven service to our clients. We are especially dedicated to our Business Startup, Social Media Marketing and Search Engine Optimisation packages.

We always aim to work intimately with our clients because collaboration guarantees best results. From startups with big ideas or established small & medium sized businesses wanting to take the next step. Gain control over your online presence.

About the Author - 3am Ideas

3am Ideas is digital marketing agency focussing on providing data-driven services that get measurable and trackable results.

Based in Perth, Western Australia, we've been looking after small and medium-sized businesses since 2014, having worked with clients all over the country.

Our aim is to adopt the role of Virtual Marketing Officer for you, becoming part of your team, sharing in the successes, the blood, sweat and tears.

We're here for you. Let's get the job done!