Tired of the same old advice about Google Ads? This guide breaks down what actually works for Perth businesses in 2025 — from strategy to optimisation and everything in between.
Google Ads Management in Perth: What Actually Works
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Oliver Leeb – Author Profile
About the Author
Oliver Leeb
3am Ideas Pty Ltd was founded by Oliver Leeb in 2014. With a predominant focus on small businesses and startups, the company quickly established itself as a full service digital marketing agency for SMBs.
As an accredited Google Partner since 2016 and a Meta Business Partner since some time after that, Oliver has specialised in making data-driven decisions to implement digital marketing strategies to drive more trackable return on investment for his clients.
Oliver has a passion for, and an ever-growing knowledge on, SEO with expertise in reverse engineering competitor campaigns on behalf of his clients. He shares some of his knowledge in blog posts with the hope of empowering business owners in their own digital journeys and to give them enough knowledge and confidence in themselves to know when the service they’re receiving isn’t an honest one.
Oliver has a Bachelor of Business from Notre Dame University Australia, and a Masters of Marketing from Curtin University, giving him the necessary understanding on fundamental marketing principles while always pushing the boundary.
Accreditations & Awards
Blog Contributions by this Author
How to Handle Fake Google Reviews Without Losing Your Mind
Fake Google reviews hurting your Aussie business? Discover simple, professional strategies to handle fake feedback effectively, protect your brand’s reputation, and encourage authentic positive reviews.
Google Ads vs Facebook Ads for Perth Small Businesses: A Comprehensive Comparison
When choosing between Google Ads and Facebook Ads, Perth businesses often wonder: which platform is best for me? Google captures users actively searching for your services, while Facebook excels at building brand awareness through targeted visuals. Combining both platforms allows for powerful retargeting and multi-touch engagement—capturing customers whether they’re searching or scrolling.
How We Used Meta Ads to Take a Local Recruiter National
From a small local staffing agency to one of Australia’s top recruitment brands—this is how we used Meta Ads, geofencing, and retargeting to attract job seekers, lower recruitment costs, and scale nationally. Discover how smart digital advertising can drive job applications at scale while helping businesses win major recruitment tenders.
Google Ads Success Story: How Strategic Campaign Management Led to More Leads at a Lower Cost
Rebranding your business? Don’t lose your Google Ads momentum! Discover how we helped a client increase conversion rates by 20-30% and reduce cost per lead by over 15%—all through strategic campaign optimisation. Learn how continuous management can outperform industry benchmarks and drive more leads at a lower cost.
Social Media Content Ideas for Australian Businesses in 2025
Struggling with social media content ideas? This ultimate 2025 content calendar is packed with key dates, trending topics, post ideas, hashtags, and engagement boosters to help Australian businesses increase reach, drive sales, and build stronger connections all year round. Bookmark this guide and stay ahead of the competition!
Digital Marketing Agency Predictions for 2025: What’s Next for Your Brand?
As 2024 comes to a close, we’re looking ahead to the biggest digital marketing trends for 2025. From AI innovations and personalised video content to the rise of voice search and sustainable branding, these predictions will help your business stay ahead in the ever-evolving digital space.
Maximising Your ROI at Expos: Top Marketing Tips
Discover effective marketing strategies to maximise your return on investment at expos. Learn how to engage your audience with video content, retargeting ads, social media hashtags, and more. Boost your expo success with these expert tips.
The Top SEO Plugin For WordPress Australia
Optimising your WordPress website is essential for online success, and SEO plugins make it easier than ever. This article explores their importance, functionality, and impact on SEO. We also review popular plugins and highlight Xagio, our top recommended SEO tool for Australian users. Discover why Xagio is the ultimate solution for your SEO needs.
Navigating LinkedIn’s New Identity Verification: A Balanced Perspective
Dive into a balanced exploration of LinkedIn’s Identity Verification by Persona. Discover the process, advantages, and privacy implications of uploading government IDs for enhanced profile credibility and security in the digital age. Join the discussion on navigating professional networking with authenticity and safety.
In-House Social Media Management vs. Our Professional Packages: An In-Depth Comparison
Discover the key differences between managing your social media in-house and leveraging our professional social media management packages. From cost analysis to efficiency, expertise, and results, find out which approach best suits your business needs in today’s digital landscape.
The Ultimate Backlink List for Aussie Small Businesses in 2024
Discover the ultimate guide to backlinking for Aussie small businesses in 2024.
Maximising Your Google Reviews: A Guide for Business Owners
Boosting your online presence and credibility is crucial in today’s digital world, and Google reviews are a key part of this process. Our comprehensive guide offers effective strategies to increase your Google reviews, from simplifying the review process to leveraging social media and optimizing your Google Business Profile. Discover the power of customer feedback and enhance your business’s digital footprint.
12 Essential Social Media Content Ideas to Propel Your Brand in 2024
Discover 12 innovative social media content strategies for 2024, tailored for Australian businesses. From leveraging original audio in TikTok and Instagram Reels to interactive content and AR experiences, this guide offers practical insights to elevate your brand’s digital presence.
Social Media Content Ideas November 2023
Elevate your brand’s social media with our Perth-centric guide for November’s key dates!
How to Build an Engaged Social Media Community in 10 Steps
Discover 10 actionable steps to build and nurture a robust online community. From getting intimate with your audience to leveraging influencer collaborations, dive into strategies that foster genuine connections and propel your brand from obscurity to social media stardom.
How Can Schema Markup Help Boost Your SEO: The Ultimate Guide
Unlock the power of schema markup for superior SEO performance. Dive into our ultimate guide to understand its significance, benefits, and how it can catapult your website to higher search rankings.
Top Social Media Platforms to Promote & Grow Your Business
Discover the top 10 social media platforms for business promotion and learn how to leverage each for maximum engagement. From Facebook to WhatsApp Business, find out which platform aligns best with your target audience and marketing goals.
How to Speed Up Your Website for Better SEO: A Comprehensive Guide
Boost your website’s SEO rankings with our comprehensive guide on improving page load speed. Learn 10 essential techniques—from using CDNs to optimizing images—that can make your site faster and more user-friendly, especially for mobile users.
How Many Backlinks Are Needed To Get A High Ranking on Google?
Discover the intricacies of backlinks in SEO for Australian businesses. Dive into the quality vs. quantity debate, understand the nuances of Google Page Rank, and get actionable strategies to enhance your site’s ranking.
This is Why Your Website Doesn’t Get Traffic
Discover why your website might be underperforming in organic traffic. From valuable content, correct website structure, to site speed, learn how to make your site more appealing to Google.
What is Rank and Rent in SEO and How Does it Work?
Unlock the secret to passive income in digital marketing with our in-depth guide on the Rank and Rent model. Learn how to rank local niche websites on search engines and rent them to businesses for a steady revenue stream.
Top 10 Social Media Management Tips
Top 10 Social Media Management Tips Almost every business out there has jumped on the social media band wagon, and we often get asked by business owners "what are the top social media management for small businesses" that they can implement themselves to take their...
Does Your Business Need Branding?
Does Your Business Need Branding? Why You Really Need Professional Level Branding “A Brand Is a Voice, and a Product Is a Souvenir.” – Lisa Gansky, a renewed American entrepreneur & author, once said. So, engrossed with captivating advertisements or the success...