Post Archive: Marketing

Sift through our digital insights, news, expertise & hacks

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As a small business digital marketing agency in Perth operating since 2014, we’ve navigated the ever-changing landscape of marketing.

From traditional methods to innovative digital strategies, we’ve seen it all. Explore our marketing blog category to gain insights from our years of experience and discover effective techniques to elevate your brand and connect with your audience.

Google Ads vs Facebook Ads for Perth Small Businesses: A Comprehensive Comparison

Google Ads vs Facebook Ads for Perth Small Businesses: A Comprehensive Comparison

When choosing between Google Ads and Facebook Ads, Perth businesses often wonder: which platform is best for me? Google captures users actively searching for your services, while Facebook excels at building brand awareness through targeted visuals. Combining both platforms allows for powerful retargeting and multi-touch engagement—capturing customers whether they’re searching or scrolling.

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How We Used Meta Ads to Take a Local Recruiter National

How We Used Meta Ads to Take a Local Recruiter National

From a small local staffing agency to one of Australia’s top recruitment brands—this is how we used Meta Ads, geofencing, and retargeting to attract job seekers, lower recruitment costs, and scale nationally. Discover how smart digital advertising can drive job applications at scale while helping businesses win major recruitment tenders.

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Social Media Content Ideas for Australian Businesses in 2025

Social Media Content Ideas for Australian Businesses in 2025

Struggling with social media content ideas? This ultimate 2025 content calendar is packed with key dates, trending topics, post ideas, hashtags, and engagement boosters to help Australian businesses increase reach, drive sales, and build stronger connections all year round. Bookmark this guide and stay ahead of the competition!

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Maximising Your Google Reviews: A Guide for Business Owners

Maximising Your Google Reviews: A Guide for Business Owners

Boosting your online presence and credibility is crucial in today’s digital world, and Google reviews are a key part of this process. Our comprehensive guide offers effective strategies to increase your Google reviews, from simplifying the review process to leveraging social media and optimizing your Google Business Profile. Discover the power of customer feedback and enhance your business’s digital footprint.

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How Local SEO Helps Attract Local Customers

How Local SEO Helps Attract Local Customers

How Local SEO Helps Attract Local Australian Customers A Beginner's Guide to Local SEO for Small Businesses Your competitors are potentially leaving you behind when it comes to local, Map-based Google search results, and local SEO can help you keep...

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5 Cost Effective or Free Marketing Tactics

5 Cost Effective or Free Marketing Tactics

5 COST-EFFECTIVE OR FREE MARKETING TACTICS Marketing your business can be tough, especially if you're a small business and you're looking for cost-effective marketing. Funds are tight and you know you need to get your business out there to generate...

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