Google has announced a major update to Local Services Ads, introducing a new Google Verified badge in October 2025. This single badge will replace Google Screened, Google Guaranteed, and other trust signals, changing how customers choose businesses online. Find out what this means for your visibility and the steps to prepare now.
Tired of the same old advice about Google Ads? This guide breaks down what actually works for Perth businesses in 2025 — from strategy to optimisation and everything in between.
When choosing between Google Ads and Facebook Ads, Perth businesses often wonder: which platform is best for me? Google captures users actively searching for your services, while Facebook excels at building brand awareness through targeted visuals. Combining both platforms allows for powerful retargeting and multi-touch engagement—capturing customers whether they’re searching or scrolling.
Rebranding your business? Don’t lose your Google Ads momentum! Discover how we helped a client increase conversion rates by 20-30% and reduce cost per lead by over 15%—all through strategic campaign optimisation. Learn how continuous management can outperform industry benchmarks and drive more leads at a lower cost.
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