10 Quick Social Media Tips
Social media is just one part of marketing your business and it’s only as effective as the quality of the content you produce and the consistency with which you approach it.
We’ve compiled a list of 10 quick social media management hacks that you can easily implement to help you grow your business through strategic social media marketing.
Here are my 10 quick social media tips:
- Set Goals
- Pick The Right Platforms
- Post Content Like a Fan & Not a Marketer
- Post Behind The Scenes Content
- Two Words: Facebook Lives
- Facebook Isn’t Instagram
- Use Promotions (but in the right way)
- Follower Count is a Vanity Metric
- Social Media Tools
- Don’t Forget LinkedIn
- Bonus Tip – Pay Attention To Your Competition
Assuming you’ve already picked your top social networks, think about the main reason your business will be using Social Media.
Is it to increase brand awareness, drive traffic to your website, boost brand engagement, for content distribution, lead generation or customer support?
When making goals it is our recommendation to make SMART goals. Smart stands for Specific, Measurable, Attainable, Relevant and Time-based.
As an example: “I want to make more money in my business”, while a goal isn’t very SMART. “I want to increase my turnover by 15% in the next 6 months” on the other hand is.
If you really want to make a gold-star effort of this, put your social media goals on a piece of paper on your wall. Check in on your social media goals regularly.
Pick the Right Platforms
One of the easiest social media hacks is to pick the right platform.
For Facebook, we know that they are prioritizing posts that spark conversations and meaningful interactions between people.
Guess what, you may not be in a business that does this.
Don’t force being on a social platform just because everyone else is and you think you need to be on it.
If your content isn’t going to get engagement it’s worthless. Put your efforts elsewhere where you will see a return on investment (ROI), even if that investment was just your time.
Post Content Like a Fan & Not a Marketer
Is the content you’re posting on social media what your target audience is after and interested in? Or is it what you want to post?
I will leave that thought with you.
Your social media content like your Instagram stories are very different to your Facebook ad.
They should be far less promotional of your services and focused more on promoting community, your story, and your people.
When you create content, think “high quality” rather than quantity.
Post Behind the Scenes Content
Don’t be afraid to show off the people behind the business whether it’s yourself or employees.
This humanises your brand. After all, people buy from people.
This doesn’t just apply to your social media strategy but also your blog posts.
Two Words: Facebook Lives
If you don’t have live videos as part of your Facebook plan then you need to asap.
They get higher engagement and last longer in the news feed.
Make sure you add captions to them once finished.
Video is the type of content you should be pursuing on top of your content marketing strategy.
Facebook Isn’t Instagram
Stop sharing content directly from Instagram to Facebook.
It makes you look lazy.
If you’ve got the same content day in day out on all your social media channels why would your followers engage with all of them?
It also doesn’t encourage them to explore your other social media platforms.
And while we’re at it, no hashtags on Facebook. That should be an obvious social media marketing tip.
Use Promotions (but in the right way)
Read Facebook’s Promotion Guidelines.
They quite clearly say you can’t ask someone to share your posts or tag someone as a condition of entry.
Ask yourself what you’re wanting to achieve by running a social media contest. Is it simply engagement or lead generation?
Follower Count is a Vanity Metric
Your number of followers are only valuable if you have the right people following you – not the right number of people.
Social Media Tools
Get a little help along the way. Here are my faves:
canva.com – design tool
iconosquare – Instagram analytics and management tool
rev.com – transcription, caption and translation service
hootsuite.com – social media management & scheduling platform
Google Analytics – track people’s traffic from social media to your website
SEMRush – Take your digital marketing & scheduling to the next level
Don’t Forget LinkedIn
Linkedin is a super effective way to generate B2B & B2C leads and LinkedIn members are more likely to buy from a company they engage with on Linkedin.
Bonus Tip – Pay Attention To Your Competition
Study the landing pages and social media marketing strategy of your competitors, both locally and internationally. See what they’re posting and learn from their mistakes.
Did you know you can even study the Facebook ads of your competitors? Simply head over to the Facebook Ad Library.
Summing Up Our 10 Social Media Hacks
We hope you enjoyed our 10 quick and easy social media tips.
Start with one social media network and do it well.