Digital Marketing News & Insights

Maximising Your ROI at Expos: Top Marketing Tips

Aug 9, 2024 | Digital Marketing Australia, General Thoughts, Marketing

Discover effective marketing strategies to maximise your return on investment at expos. Learn how to engage your audience with video content, retargeting ads, social media hashtags, and more. Boost your expo success with these expert tips.

The Top SEO Plugin For WordPress Australia

Jul 22, 2024 | Search Engine Optimization

Optimising your WordPress website is essential for online success, and SEO plugins make it easier than ever. This article explores their importance, functionality, and impact on SEO. We also review popular plugins and highlight Xagio, our top recommended SEO tool for Australian users. Discover why Xagio is the ultimate solution for your SEO needs.

Navigating LinkedIn’s New Identity Verification: A Balanced Perspective

Feb 14, 2024 | Social Media Management, Social Media Marketing

Dive into a balanced exploration of LinkedIn’s Identity Verification by Persona. Discover the process, advantages, and privacy implications of uploading government IDs for enhanced profile credibility and security in the digital age. Join the discussion on navigating professional networking with authenticity and safety.

In-House Social Media Management vs. Our Professional Packages: An In-Depth Comparison

Feb 9, 2024 | Social Media Management, Social Media Marketing

Discover the key differences between managing your social media in-house and leveraging our professional social media management packages. From cost analysis to efficiency, expertise, and results, find out which approach best suits your business needs in today’s digital landscape.

The Ultimate Backlink List for Aussie Small Businesses in 2024

Feb 7, 2024 | Search Engine Optimisation (SEO), Search Engine Optimization

Discover the ultimate guide to backlinking for Aussie small businesses in 2024.

Maximising Your Google Reviews: A Guide for Business Owners

Jan 18, 2024 | Digital Marketing Australia, Marketing

Boosting your online presence and credibility is crucial in today’s digital world, and Google reviews are a key part of this process. Our comprehensive guide offers effective strategies to increase your Google reviews, from simplifying the review process to leveraging social media and optimizing your Google Business Profile. Discover the power of customer feedback and enhance your business’s digital footprint.

12 Essential Social Media Content Ideas to Propel Your Brand in 2024

Nov 13, 2023 | Digital Marketing Australia, Marketing, Social Media Management, Social Media Marketing

Discover 12 innovative social media content strategies for 2024, tailored for Australian businesses. From leveraging original audio in TikTok and Instagram Reels to interactive content and AR experiences, this guide offers practical insights to elevate your brand’s digital presence.

Social Media Content Ideas November 2023

Nov 8, 2023 | Digital Marketing Australia, Marketing, Social Media Management, Social Media Marketing

Elevate your brand’s social media with our Perth-centric guide for November’s key dates!

How to Build an Engaged Social Media Community in 10 Steps

Oct 6, 2023 | Digital Marketing Australia, Marketing, Social Media Management, Social Media Marketing

Discover 10 actionable steps to build and nurture a robust online community. From getting intimate with your audience to leveraging influencer collaborations, dive into strategies that foster genuine connections and propel your brand from obscurity to social media stardom.

How Can Schema Markup Help Boost Your SEO: The Ultimate Guide

Sep 27, 2023 | Digital Marketing Australia, Marketing, Search Engine Optimisation (SEO), Search Engine Optimization

Unlock the power of schema markup for superior SEO performance. Dive into our ultimate guide to understand its significance, benefits, and how it can catapult your website to higher search rankings.

Top Social Media Platforms to Promote & Grow Your Business

Sep 21, 2023 | Digital Marketing Australia, Marketing, Social Media Management, Social Media Marketing

Discover the top 10 social media platforms for business promotion and learn how to leverage each for maximum engagement. From Facebook to WhatsApp Business, find out which platform aligns best with your target audience and marketing goals.

How to Speed Up Your Website for Better SEO: A Comprehensive Guide

Sep 20, 2023 | Digital Marketing Australia, Marketing, Search Engine Optimisation (SEO), Search Engine Optimization, Web Design

Boost your website’s SEO rankings with our comprehensive guide on improving page load speed. Learn 10 essential techniques—from using CDNs to optimizing images—that can make your site faster and more user-friendly, especially for mobile users.

How Many Backlinks Are Needed To Get A High Ranking on Google?

Aug 15, 2023 | Digital Marketing Australia, Marketing, Search Engine Optimisation (SEO), Search Engine Optimization

Discover the intricacies of backlinks in SEO for Australian businesses. Dive into the quality vs. quantity debate, understand the nuances of Google Page Rank, and get actionable strategies to enhance your site’s ranking.

This is Why Your Website Doesn’t Get Traffic

Jul 26, 2023 | Digital Marketing Australia, Marketing, Search Engine Optimisation (SEO), Search Engine Optimization, Web Design

Discover why your website might be underperforming in organic traffic. From valuable content, correct website structure, to site speed, learn how to make your site more appealing to Google.

What is Rank and Rent in SEO and How Does it Work?

Feb 15, 2023 | Digital Marketing Australia, Marketing, Search Engine Optimisation (SEO), Search Engine Optimization

Unlock the secret to passive income in digital marketing with our in-depth guide on the Rank and Rent model. Learn how to rank local niche websites on search engines and rent them to businesses for a steady revenue stream.

Top 10 Social Media Management Tips

Aug 6, 2021 | Digital Marketing Australia, Marketing, Social Media Management, Social Media Marketing

Top 10 Social Media Management Tips Almost every business out there has jumped on the social media band wagon, and we often get asked by business owners "what are the top social media management for small businesses" that they can implement...

Does Your Business Need Branding?

Jul 15, 2021 | Digital Marketing Australia, Marketing, Web Design

Does Your Business Need Branding? Why You Really Need Professional Level Branding “A Brand Is a Voice, and a Product Is a Souvenir.” – Lisa Gansky, a renewed American entrepreneur & author, once said. So, engrossed with captivating...

Google My Business Hacks for Small Businesses

May 31, 2021 | Creativity, Digital Marketing Australia, Marketing, Search Engine Optimisation (SEO), Search Engine Optimization, Social Media Marketing

Google My Business Hacks for Small Businesses How to Rank on Google My Business (GMB) How to improve traffic and increase Google My Business ranking with local SEO strategies that you can easily implement yourself, to generate more leads, phone...

4 Types of Visual Content For Your Marketing

Mar 31, 2021 | Creativity, Digital Marketing Australia, Marketing, Social Media Marketing

4 Types of Visual Content for Your Marketing With the rise of the internet, and its accessibility through the prevalence of digital mobile devices, it is no surprise that visual content is being increasingly used in marketing to engage the everyday...

How Local SEO Helps Attract Local Customers

Oct 13, 2020 | Marketing

How Local SEO Helps Attract Local Australian Customers We've talked extensively about SEO in the past, we've defined it, gone through some top tips, and even some myths, and we've even covered the costs of SEO in Australia. Have we ever...

5 Cost Effective or Free Marketing Tactics

Oct 7, 2020 | Marketing

5 COST-EFFECTIVE OR FREE MARKETING TACTICS Marketing your business can be tough, especially if you're a small business and you're looking for cost-effective marketing. Funds are tight and you know you need to get your business out there to generate...

10 Quick & Easy Social Media Tips

Oct 6, 2020 | Marketing, Social Media Management, Social Media Marketing

10 Quick Social Media Tips Social media is just one part of marketing your business and it’s only as effective as the quality of the content you produce and the consistency with which you approach it. We've compiled a list of 10 quick social media...