What is Rank and Rent in SEO and How Does it Work?
In the world of search engine optimization (SEO), Rank and Rent is a popular strategy that sees website and domain name owners creating websites, ranking these highly on Google and then renting out their top sites to other businesses.
This model is great for website owners as it allows them to build a passive income, while business owners are able to supplement their marketing and SEO efforts, without having to commit to risky contracts that have no guarantee of working.
Typically, Rank and Rent websites are already performing before you even start paying for them. The results are already there and there’s typically a record of lead generation.
Let’s explore what Rank and Rent is, how it works, and how you can use it to bring extra leads and customers into your business.
What is Rank and Rent?
Rank and Rent is an SEO strategy that involves creating a website or webpage that ranks high in search engine results pages (SERPs) for a particular keyword or set of keywords, and then renting that website out to businesses that want to target those keywords. In other words, website owners use their expertise in SEO to create websites that rank well, and then rent out that website’s search engine ranking to other businesses.
How Does Rank and Rent Work?
The Rank and Rent strategy involves five key steps: keyword research, finding a domain, website creation, website optimization, and website rental.
Below is just a simple rank and rent guide.
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Keyword Research
The first step in Rank and Rent is to conduct keyword research to identify keywords that are profitable and have low competition. Keyword research is critical because it determines the focus of the website and the target audience.
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Finding a High Value Domain Name
Once we have a specific focus, we try to find high-value domain names that will make the journey towards ranking higher substantially easier. While you could just buy the domain name and sit on it to prevent your competitors from using it, the right way to use these is to create a website and begin ranking it.
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Website Creation
Once the keywords have been identified, the next step is to create a website or webpage that is optimized for those keywords. The website should have high-quality content that provides value to users and is optimized for the selected keywords. Additionally, the website should be designed to be user-friendly and easy to navigate.
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Website Optimization
After the website has been created, the next step is to optimize it for search engines. This involves on-page optimization, such as optimizing page titles, meta descriptions, header tags, and content for the target keywords. Off-page optimization involves building high-quality backlinks to the website from other authoritative websites in the same industry.
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Website Rental
Once the website has achieved a high ranking on search engine results pages, it can be rented out to businesses that want to target the same keywords. The rental price is usually based on the website’s ranking and the number of leads or sales that the website generates.
Why Use Rank and Rent as a Business Owner or BDM?
Take advantage of having multiple websites ranking for your keyword on the first page of Google with a low-cost and risk-free Rank and Rent site.
As SEOs and marketers, we take on the cost, the risk, and the burden of work to get the website to where it needs to be in order to make it, and keep it, perform at a level that generates a positive return on investment for you.
Typically, you’d be paying your marketing or SEO agency an upfront fee to perform work on your website that you’ll probably find difficult to track and even harder to measure the returns from it.
In my experience, those businesses who are taking advantage of rank and rent are seeing nothing but benefits. For those business owners, or sales professionals, who don’t already have an online presence, it’s a perfect way for them to enter the market without the huge upfront costs to have a logo designed, website built, and then marketed. For established businesses, it’s a great way to diversify lead generation sources, while also targeting keywords your competitors are going for.
Deny them the opportunity by growing your online web assets.
Best of all, your rank and rent engagement will be entirely reliant on performance. If it stops working for you, you cancel the engagement. Simple!
We work hard to retain you as a rank and rent client, while you can rest easy knowing we’re doing everything to make sure the site performs and brings in new business for you. It’s a win-win situation.
Does Rank and Rent Work and Is it Worth It?
Overall, Rank and Rent can be a valuable addition to a business’s marketing strategy and can help businesses achieve their online marketing goals without the time and effort required to rank their own website.
By working with experienced website owners and following best practices in SEO, businesses can reap the benefits of Rank and Rent and achieve long-term success. Deny your competitors the opportunity to target your keywords, by building out your own network of ranked websites.
Shield Yourself Against Market Changes
Like any other business, there are risks that it’ll eventually stop working due to changes in search engine algorithms or increased competition for the targeted keywords.
To mitigate these risks, we stay up-to-date with the latest SEO trends and techniques and continually optimize the website for search engines.
Conclusion
For businesses looking to increase their online presence and target specific keywords, Rank and Rent is a cost-effective and efficient solution. By renting a high-ranking website, businesses can bypass the time and effort it takes to rank their own website and immediately start generating traffic and leads.
About the Author - 3am Ideas
3am Ideas is digital marketing agency focussing on providing data-driven services that get measurable and trackable results.
Based in Perth, Western Australia, we've been looking after small and medium-sized businesses since 2014, having worked with clients all over the country.
Our aim is to adopt the role of Virtual Marketing Officer for you, becoming part of your team, sharing in the successes, the blood, sweat and tears.
We're here for you. Let's get the job done!
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