Search Engine Optimisation (SEO) Perth

SEO is a long-term strategy focused on driving traffic to your pages that is most likely to convert into more work, more sales, or more subscribers.

Combining on-page, off-page, and content creation, our proven SEO methodology will help you grow your organic search ranking and turn site visitors into real work for your business.

As an small business SEO agency in Perth, we help a number of companies around town to get them ranking higher on Google.

The cost of SEO in Perth varies a lot depending on the competitiveness of  the keywords you’re wanting to pursue, how aggressive your comeptitors are in pursuing these keywords, and how quickly you want to see results.

SEO is always a long-term investment, and should be a personalised approach that balances your goals with a strategic reverse engineering of competitor campaigns. Typically companies are investing from $750/month for local SEO, $1,500/month for what begins to resemble a full approach to SEO, with bigger companies spending significantly more.

The key is to look at the return on investment you’re likely to get from SEO. Once you’ve established your share of the online market, it’s quite difficult to take it away from you, and is likely to keep on giving for years to come.

SEO, or Search Engine Optimization, on a WordPress website operates through a combination of on-page optimization techniques, technical adjustments, content strategies, and the use of plugins. Let’s break this down for a clearer understanding:

1. WordPress Themes: Selecting an SEO-friendly theme is crucial. Many themes are coded with SEO in mind, ensuring fast loading times and mobile responsiveness, both of which are factors that search engines like Google consider in rankings.
2. SEO Plugins: WordPress offers a variety of SEO plugins, the most popular being Yoast SEO and All in One SEO Pack. These plugins guide users in optimizing individual pages and posts, creating XML sitemaps, and making other technical adjustments to improve site visibility.
3. Quality Content: Regardless of the platform, content remains king. WordPress’s user-friendly editor allows for the easy creation of quality, keyword-optimized content that appeals to both readers and search engines.
4. On-page Optimization: This refers to the practice of optimizing individual pages on your site. This can include meta tags, header tags, keyword density, internal and external linking, and URL structure. WordPress SEO plugins provide insights and suggestions to ensure each page is well-optimized.
5. Technical SEO: WordPress allows users to address technical aspects of SEO, such as improving website speed (through caching plugins like W3 Total Cache), optimizing images, setting canonical URLs to avoid duplicate content issues, and more.
6. Mobile Optimization: Given the increasing number of mobile users, ensuring your WordPress site is mobile-friendly is essential. Many WordPress themes are responsive by default, and there are plugins to further enhance mobile optimization.
7. Regular Updates: WordPress, its themes, and plugins are regularly updated. Keeping them up-to-date ensures security, improves functionality, and often enhances SEO features.
8. Backlinks and Social Signals: While not exclusive to WordPress, building backlinks from reputable sources and driving social media engagement can significantly boost your site’s search engine rankings.

In summary, while WordPress provides a robust and user-friendly platform for SEO, it’s the combination of high-quality content, technical tweaks, and consistent efforts in on-page and off-page strategies that drive the best results. Regularly monitoring your performance through tools like Google Analytics and Google Search Console will give you insights into areas of improvement.

By engaging professional SEO help in Perth, small businesses can enjoy:

1. Increased online visibility within the Perth region.
2. Higher organic traffic to their website.
3. Improved conversion rates due to targeted local SEO strategies.
4. Competitive edge over businesses that aren’t optimised for local searches.
5. Continuous monitoring and updates to adapt to search engine algorithm changes.
6. Expert insights into local market trends and customer behaviours.

SEO is a long-term strategy. While some changes, especially those related to local optimisation for Perth-based searches, might show improvements in a few weeks, most significant results are noticed over several months. Factors like competition, the current state of your website, and the strategies implemented can influence the timeframe. Consistency and adaptability in approach are keys to achieving sustained SEO success.

Yes, we utilise a suite of industry-leading SEO tools to ensure our strategies are data-driven and effective.

We absolutely love using tools such as SEMRush, Screaming Frog, and Google Keyword Planner.

These tools assist us in various aspects of SEO, from keyword research and competitor analysis to on-page optimisation and link building.

By harnessing the capabilities of these advanced tools, we’re able to provide our clients with deeper insights, more accurate reporting, and, most importantly, better results in their search engine rankings.

Our commitment is to stay updated with the latest tools and technologies in the SEO realm, ensuring our strategies are always cutting-edge and aligned with best practices.

We’ve worked in dozens of different industries, and geographic markets. Data is our secret sauce that lets us work with new businesses, without having to gather the years of experience that you have. We then follow the principle of continuous improvement to help you grow your organic traffic sustainably.

As much as we love SEO, and believe that every business at some stage will need some search engine optimisation work done, it’s definitely not for every business at every stage of growth. Let’s chat about your business and your goals so we can match you with the right strategy.

Yes, Small Business SEO does differentiate from standard SEO services in several key ways.

1. Focus on Local SEO: Small businesses often benefit significantly from local SEO strategies, which involve optimizing a website to appear in local search results. This includes optimizing for local keywords, claiming a Google My Business listing, and building local citations. Standard SEO services might have a broader, sometimes global focus, while small business SEO hones in on capturing the local market.

2. Budget Constraints: Small businesses usually operate with tighter budget constraints compared to larger enterprises. Consequently, small business SEO strategies need to be more cost-effective, prioritizing high-impact, low-cost SEO tactics. This can include focusing on long-tail keywords with less competition but high relevance to the business’s target audience.

3. Personalized Strategies: Small business SEO often requires a more personalized approach. The strategies are tailored to meet the unique needs and goals of the business, taking into consideration the specific industry, local competition, and target customer base. This contrasts with standard SEO services that might apply a one-size-fits-all approach to different businesses.

4. Resource Limitations: Small businesses typically have fewer resources in terms of staff, technology, and time. SEO for small businesses often involves strategies that can be implemented with limited resources but still deliver significant results. This might include focusing on creating high-quality content tailored to the business’s niche, optimizing for mobile users, and improving user experience on the website.

5. Direct Customer Engagement: Small businesses benefit from directly engaging with their customers through SEO by focusing on building a strong online presence that reflects their brand’s voice and values. This includes managing online reviews, engaging with customers on social media, and creating content that resonates with the local community. Standard SEO services may not emphasize this personalized engagement to the same extent.

6. Competitive Analysis: For small businesses, SEO includes a thorough analysis of local competitors to identify opportunities to stand out in the search results. This involves understanding what local competitors are doing well and where there are gaps that the business can capitalize on. This level of detailed competitor analysis is crucial for small businesses looking to gain an edge in a crowded local market.

In conclusion, while the foundational principles of SEO apply to both small businesses and larger enterprises, the strategies and priorities differ significantly. Small Business SEO is tailored to address the unique challenges and opportunities faced by small businesses, focusing on cost-effective, localized, and personalized strategies to compete effectively in their specific market niches.

In order to get you ranking quickly, we need to know what’s going on with your SEO and current position in the market.

Our Perth SEO Service includes a comprehensive audit of your website and digital presence

We focus down on specific keywords, both short and longtail, as well as any other opportunities to get you ranking ahead of your online competition. Our audits alone are valued at $750, so your first month of SEO with 3am Ideas is absolutely packed with value.

Here are just some of the other things we might cover for your website:

• Page Title Optimization
• Meta description
• Optimization for H1 and H2 Heading tags
• Google Analytics
• Google Search Console
• Google My Business
• Meta keywords optimization
• Txt file creation
• Creation and submission of HTML and XML sitemap
• Manual web directory submission
• Major search engine submission
• Social bookmarks
• Article creation
• Article submission
• Monthly ranking report
• Monthly link building

Your website’s pages get ranked individually so we need to comb through the technical aspects of each one. We analyse and fix your website where needed to ensure you’re:

• showing custom meta tags, meta descriptions & titles
• meeting adequate coding standards
• getting rapid loading speeds
• providing a great user experience
• setup with a clear information hierarchy

There is no point driving highly qualified traffic to a site that hasn’t been set up to convert it.

There are a number of elements to your relationship with the search engines that we’ll need to ensure are being managed for you. From a fundamental level, we want to establish an official point of communication with Google that will allow us to track your performance on the search engine results page (SERP).

We will also want to make sure your profiles across the web and Google are consistent with one another, making sure that the information the search engines have on you is optimised.

Mapping out a list of short tail, premium keywords, as well as long tail keywords that you to focus on ranking higher for is just part of our standard SEO services. We want to create a content creation plan together for you that will provide the foundations for your traffic growth. Content is still king when it comes to company SEO as it’s one of the best ways you can add additional keywords to your site simply by creating content.

We can either guide you with creating content or do it for you. A methodical rollout plan for new and valuable content is one of the keys to successful SEO.

Let’s put together an SEO content plan for your campaign.

Improving your ranking also means having to work on the signals your business triggers external from your website. This allows the search engines to attribute additional authority to your site by trusting the other credible websites who might be pointing to yours.

The way your online presence connects to that of others on the world wide web is important. We ensure there is always a growing and network of communication building around your business and brand.

We’ll put together and execute on your SEO content strategy to make your campaign really sizzle.

We analyze your industry, your competition, and use data to formulate an SEO strategy to create more clicks and conversions for your business.

As with most online practices, there are some pay to play elements. An efficient pay-per-click advertising campaign should be considered an essential part of SEO. It plays a crucial part in our SEO services. We are Certified Google Partners, that makes us black belts in Google Ads.

If you’re looking to speed up your search engine optimisation campaign, this is a sure-fire way of generating a positive ROI online, quicker. This also allows us to boost the visibility of the content we’re always looking to create for you.

Attracting social signals, such as likes, shares, comments and more will positively impact your websites ranking. Through our Facebook communities, we ensure your social content is getting shared out to a relevant audience. Your customers are communicating on here and it’s where trends thrive. This is where it’s all happening so you need to be present and clearly visible.

We market your content here and attract free, organic traffic through sharing, tagging and liking. SEO has never been this integrated.