Scaling Search Engine Optimisation For Small Business.
Staying competitive and grabbing market share from competitors requires a multi-channel approach to your search engine optimisation. Small businesses are benefiting from SEO competitor analysis and identifying opportunities on how they can utilise some of their local and global competition’s strategies for themselves.
Advertising on Google and Facebook is a great way of attracting traffic to your website, but if you don’t have an SEO strategy that is driving in a sustainable volume of visitors to your site, you might experience lulls in your lead generation or sales pipeline.
Our small business SEO clients have often seen the benefits of their local optimisation and are now ready to scale up their search engine traffic to a more comprehensive strategy.
After an initial audit, we would look to fix up any errors and ensure your on-page optimisation is on point. While previously your page’s loading speed might not have really mattered in your local SEO strategy, growing to reach page one of Google and being competitive on a metropolitan level means now everything matters.
Content creation should now be part of your regular marketing routine, whether you’re paying a copywriter, SEO, or doing it yourself.
When it comes to ranking higher on SERPs (search engine results page) there’s no point reinventing the wheel. Copy your biggest competitor’s strategies by auditing their website, estimated traffic volumes and backlink profile.
With this information, we can establish a keyword matrix that will show us ones that are unique to you, to them, and ones that you share the market on. We will also be given data that show us the ones we can take off your competitor the quickest and easiest, and which ones should be part of your long-term SEO strategy.
Which better way to get to number one spot than to gain a direct insight into what they’re doing to get there?
Backlinks are links around the internet that point back to your site and through that pass on a little bit of online credibility. This is one way for Google to tell how good or credible your web pages are by seeing how many other sites pass on their authority. There are three sets of backlinks that we want to look at when it comes to your small business search engine optimisation.
Firstly, we look at your backlink profile as it stands at the moment. At the very least you should have popular Web 2.0 and social platforms point towards your site like Facebook through your business page, Yellow Pages through your NAP listing and so on.
Secondly, we worry about your competitor’s backlinks and what they might have done to attain them. Once we know what they’ve done we can look to get your links up on the same site and maybe even remove the competition’s link. Now wouldn’t that be nice?
Lastly, we worry about toxic links pointing to your site. Toxic links are ones that point towards your site from hostile, dangerous or spammy websites. Just like good backlinks pass on good authority, thus increasing your ranking, toxic ones may cause harm to your ranking. They can sometimes get there because your competitor put them there in the hopes of bumping you down the SERPs. The good thing is we can do something about it, as long as we know they exist.
All of the above mentioned small business SEO tactics will only work with a solid content creation and marketing plan behind that is regularly being executed.
Publishing great quality content that is easy to digest and designed to help and create value for the reader will attract the type of backlinks you’re wanting to get pointing towards your site.
It will also continue to drive in new traffic sending positive signals to the search engine resulting in higher rankings. Search engine optimisation can be a self-feeding cycle once you build up a little bit of momentum.
How 3am Ideas Can Help With Small Business SEO
Here at 3am Ideas, we specialise in helping small businesses grow their search engine presence in a competitive market.
After an initial SEO audit of your site, we put together a 3-month plan strategy for you that is bound to show you a respectable ROI. We work with small businesses and startups on a regular basis and have put together and executed many first-page ranking tactics locally, regionally and nationally.
We would love the opportunity to have a chat with you, go over your current website. online presence and from there have us suggest a route forward to increase your ranking.