CleanR to R Services Group: Digital Transformation & Strategic Branding
The Brief
CleanR approached us with a clear challenge: their online presence no longer effectively communicated their business model and unique market position.
With three distinct service areas—CleanR, CleanR Fleet, and CleanR Commercial—their existing digital strategy had become fragmented and confusing for customers.
They needed clarity, coherence, and an engaging online presence to showcase their distinct service offerings effectively.
Additionally, CleanR aimed to consolidate their branding under a new unified identity—R Services Group.
A brand new WordPress website was needed.
Our Approach
We kicked off by diving deep into CleanR’s existing branding, online presence, and customer journey. Our audit quickly identified opportunities to streamline the user experience and effectively highlight each core service: CleanR, CleanR Fleet, and CleanR Commercial.
Collaborating closely with the CleanR team, we conducted a comprehensive restructuring, clearly segmenting their services into intuitive, user-friendly segments. Leveraging WordPress, we developed a refreshed, multi-page website architecture that allowed each service area to shine independently while still reflecting a cohesive, unified brand under the new identity: R Services Group.
To elevate visual storytelling and authenticity, we organised a professional media shoot to capture compelling photography and video content across R Services Group’s operations. This vibrant imagery became central to the website and was leveraged effectively across digital marketing channels.
The Results
R Services Group’s new digital presence delivered immediate clarity to customers, significantly reducing confusion around their multiple service offerings.
Each brand segment—CleanR, CleanR Fleet, and CleanR Commercial—now clearly communicates value propositions to targeted audiences, supported by impactful visuals and streamlined messaging.
Within just two months of launching the refreshed website and branding strategy under R Services Group, the client reported improved user engagement, increased enquiries, and measurable growth in service bookings across all three divisions.
Services Provided
- Branding & Strategic Consultation
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Professional Photography and Videography