Business Startup Package

Your brand, including your logo is your visual identity communicating to potential customers. Included is a startup branding package that goes beyond just a simple logo. You’ll be walking away with a style guide and corporate identity that many companies can’t even say they have. We’ve made it a standard practice to provide you with a branding and design package that matches your small business personality with your big business goals.

Your Business Startup Package will include these brand assets:

• Logo
• Brand Colours
• Business Style Guide
• Full Vector Design File Package

We help you to avoid any future headaches when it comes to not knowing what colour codes your logo is made up of, or what file the printing or shirt people want. A comprehensive and complex guide to your business brand, in a neat easy-to-understand bundle. All great brands need a style guide, trust us!

With your brand now capturing and communicating with your audience in seconds, we move onto your digital marketing epicentre; your website.

Yourwebsite forms the core of all of your digital marketinginitiatives. We will set you up with a modern, mobile-friendly website.

>Your site should be your best salesperson and can often do more things, at more affordable pricing than what you might have thought.

Automation is the future and we want to set you up with a small business solution that captures that, without breaking the bank.

From simple, online brochures right up to eCommerce stores and corporate sites. We’ve built them all.

Getting on social media is almost as important as having a website nowadays.

When we designed your site for you we would’ve also set up your social media accounts and linked them all up. On top of that, there’s also a business level access to social media that a lot of people don’t know about.

It sets the foundations for interest-based targeting and Facebook advertising, retargeting website visitors on their Facebook feeds and a lot of other cool stuff based on what the social media networks know about you.

Search Engine Optimisation is a strategic method of organically increasing your overall ranking for your web pages in Google’s search results. Rank 1 doesn’t just happen overnight but there are things you can do when you’re setting up, that will help speed up your process.

Your Business Startup Package will include the first month of SEO. This means post-launch we are taking care of your website and your online visibility to give you the best possible chance of having the pages of your website found on the search engines.

We submit all versions of your website to Google for indexing and ensure you’re error free. All that means is “super optimisation”.

Best of all, with your Business Startup Package, you would have invested in a marketing suite that we call “evergreen”.

Magazines and newspapers are picked up, read and put down. Evergreen content will be viewed day in, day out for the foreseeable future.

Tracking your website visitors and measuring their behaviour is like having a crystal ball for your startup business. We can tell where they’ve come from, what they do and where they leave. Small business and large companies must rely on this data to make website updates or changes to their marketing strategy.

Your Business Startup Package includes the full Google tracking suite, as well as a complimentary 3-month performance report to show you how your site has performed over the last quarter.

We’ve seen multi-million dollar businesses without these tools installed. You simply can’t track the performance of your digital marketing strategy without them.

Getting a consistent flow of leads into your new business is one of the best ways of ensuring your success. Few business problems aren’t sorted out by a healthy cashflow.

Post launch we will arm you with recommendations to start your lead generation process through a digital marketing strategy which could well include ads across Google Ads and social media networks. As a Google™ partner, we can assist you in utilising proven methods on popular platforms such as Google™ Ads, Facebook™ & Instagram™ advertising, as well as email automation to get you in touch with potential paying customers. Let us fill your sales pipeline and you just worry about running your business.

After all, you were planning on making profits, right?

Every business is unique and we really have no cookie-cutter approach to your Business Startup Package. A very typical startup package will usually include:

1. Startup Branding
   A branding package that includes logo, brand colours, business style guide, and a full vector design file package. This will give you the power to have brand consistency across all of your messaging, even if you decide to have somebody else do your building signage or company polos!

   We can help you with vehicle graphics and wrapping, promotional material and other graphic design such as flyers, brochures or presentation folders.

2. Your Website
   Your website is the epicenter of all of your marketing and sales efforts, so it must be professional. You don’t want to be seen with a site that is outdated, not mobile friendly or thrown together yourself. The users can tell and will judge your service quality based on the quality of your website. So we need to present you as polished. We like to use WordPress as our professional choice for your website, but if you have other ideas we can work with most platforms. If you’re needing eCommerce/online shop functionality, we’re the people for you.
3. Social Media
   Love it or hate it, but social media is a neccessity nowadays. You don’t need to be active but you need to be present at the very least. We can simply secure and populate your pages for you, or go as far as creating and carrying out a complete social media marketing strategy. We’ll advise on that based on your input.
4. SEO
   SEO, or Search Engine Optimsation, is the process of ranking you higher on Google. As part of your Business Startup Package we will take care of the fundamentals so your website sends the right signals to Google. It won’t get you ranking #1 without additional effort, but you’re far more likely to begin ranking.
5. Analytics & Tracking
   Everyone loves watching the first traffic come to their website, but if you’re a data geek like us, then you’ll really love the analytics and tracking. We’ll set your site up with all of the Google tracking tools to give you an insight into where users are coming from, what they’re doing while there and much much more. In the early days you’ll probably want to check in every now and then to make sure people are actually noticing you.
6. Lead Generation & Advertising
   While not necessary we definitely recommend coupling your business launch with a marketing, lead generation or other paid advertising campaign. These days you need to make noise to be found online, so let’s make the right kind of noise for you and attract new business opportunities for you.

We aim to have your Business Startup Package process completed within 4 weeks, however depending on the nature and size of your project it may take longer.

We’ve found that usually the biggest delay comes from the client. As you’re busy preparing for the launch of your business you have a lot to worry about, while we do have processes in place to make communication with you easy and efficient, we will eventually need some of your input. You’re the expert after all!

It is highly recommended that you launch a promotional or advertising campaign that coincides with the launch of your website. You’ll want to ride the hype train as much as possible at the start, which will aid you in building momentum for your business.

Getting the word out there straight away will ensure that your hard work and effort will begin to start paying off sooner rather than later. Have a chat to us about what we can achieve when we combine Google Ads and social media marketing.

Absolutely not. None of our work is farmed out to cheap, unreliable overseas providers from whom you get no guarantee that the work hasn’t been stolen and is thus in breach of copyright somewhere.

We have a network of local professionals that we can introduce you to if our services don’t meet all of your requirements.

If you’re launching your business just to have a go, to test the waters, or if it’s really just a hobby, then we encourage you to build the website yourself using builders like Squarespace or Wix. 

If however, your business is something that you have serious plans for, are wanting to attract traffic from Google or just require website functionality that is just a little bit beyond your standard online sales brochure, then do not attempt to build the site yourself.

Your time is worth more than what you’ll waste trying to work out a potentially complex system.

The average business spends about $5,000 in total on their business startup package, with plenty of options of both reducing costs or increasing features.

We were the first in Perth to offer a Business Startup Package, we understand small and micro business owners better than most other digital marketing agencies out there.

That also means we understand pricing and budget constraints. Let us work with you to come up with a package to fits both your requirements and your budget.