Ensuring your on-page optimisation meets search engine criteria is essential.
On-page search engine optimisation refers to any SEO to do with your website and hosting. As the name suggests, it’s something we have to do on each page. We look at loading speeds, user-friendliness, mobile experience and security.
A lot of technical elements go into on-page search engine optimisation. Ensuring we’re providing a great user experience on desktops and mobiles while also making sure there’s a clear information hierarchy will impact both your search engine ranking and your website’s conversion rate.
Meta tags are the short snippets of text that you see on search engines when you google something. It includes a meta title and a meta description that we can wholly manipulate. Adjusting meta tags is one of the most important aspects of on-page SEO as we can place important keywords into these.
You have a very similar control over how your pages appear when they are being shared or linked on social media, even allowing you to include a featured image. If you fail to place meta tags, even if you do in some circumstances, the search engines and social media networks will populate these themselves. You don’t want to trust robots with your search engine optimisation.
When it comes to SEO and working with search engines we can never forget that they ultimately exist to connect people looking for things, with the things they are looking for and to do so in a way that’ll solve their problem as pleasantly as possible.
Search engines place a great deal of value on user experience during the browsing process. For a very long time now we’ve worked to reduce the time it takes to load up websites. We know that a quicker loading speed can positively impact your ranking as it provides a better user experience. Especially with Australian home internet, we want to be optimising the size of your image files on each page. Ideally, we want your site to load in 5 seconds or less.
Since 2014 we’ve had to pay close attention to user experience on mobile devices with 2018 even seeing the rollout of mobile-first indexing. This is why UX should be an integral part of your on-page SEO.
The crawling robots of the search engines can read text better than you and I, but it has a very hard time telling the contents of an image or a video. This is why we apply alt tags to images to explain their content for when the crawlers come around to check out your pages to be ranked.
Google also has a tendency to lean towards OCD by preferring a neat, clean and clear information hierarchy when it comes to the text found on your website. In html, one of the languages used for web development, we have tags for headers ranging from <h1> to <h6> denoting a decreasing level of importance as we move closer to <h6>. Ensuring your on-page SEO has your content, and your headers, sorted out in a clear information structure is vital if you want to compete with high-value keywords.
Schema refers to a behind the scenes text markup to your website. One of the most relevant to small businesses is the LocalBusiness Schema markup. It gives the search engines a clear set of instructions that you want known about you, such as address, areas served, reviews about you and more. If your schema is consistent with all of your other NAP citations you’re bound to see an increase in rankings.
It’s quite common to get caught up in the technical optimisation of SEO that we forget that we’re ultimately building and putting something together for humans to read.
Of course, keyword stuffing is one of the most common mistakes to make and can quite easily get you penalised. However, the general layout of your content, where the call to action buttons are placed and the wording of them are all very important as well.
SEO from a marketing perspective means we have to look at your content to sure it’s optimised from both a technical and a layout perspective. We’re here to get quality traffic, not junk traffic after all.
How 3am Ideas Can Help With On-Page SEO
Here at 3am Ideas, we love picking at the small technical things that take your loading speed from 12s to 2.5s. But there are also plenty of other things we love about on-page SEO.
After an initial SEO audit of your site, we put together a 3-month plan strategy for you that is bound to show you a respectable ROI. We work with small businesses and startups on a regular basis and have put together and executed many first-page ranking tactics locally, regionally and nationally.
We would love the opportunity to have a chat with you, go over your current website. online presence and from there have us suggest a route forward to increase your ranking.