Off-page SEO is flaunting your stuff online.
Off-page search engine optimisation refers to any SEO to do externally from your website. What we consider here is how we can boost the overall popularity of your website through backlink building, online mentions, social signals and more.
A lot of technical elements go into on-page search engine optimisation. Ensuring we’re providing a great user experience on desktops and mobiles while also making sure there’s a clear information hierarchy will impact both your search engine ranking and your website’s conversion rate.
If you ask anybody working in search engine optimisation about the importance of backlinks and most will tell you it is a significant part of every good off-page SEO strategy. It’s about building a network of links on other websites, pointing back to yours.
On top of the content you have on your website, one of the only other ways Google can tell how good your content is for the people using the search engine is by the number of people that link to your site. Having a website point to you via a link means it passes a little bit of their credibility onto you. Do that often enough and soon you’ll be kicking out competitors from the top 10 and stealing leads.
Creating quality content means you’re naturally and organically building backlinks back to your site. Getting mentions on sites like reddit and having those link to a fantastic article you may have written is the plan of every off-page SEO strategy.
In a market that is largely saturated with cheap, junk content you’re really having to go the extra step nowadays by creating things like infographics, top 10 tips, videos and essentially giving away small bits of your trade secret in order to get people talking about you online.
Creating great content not only helps your traffic but also increases the chances you’ll be invited to submit guest blogs to popular websites like Forbes, Entrepreneur and more. Getting backlinks from your author profile on these sites will pass on tremendous online credibility to your site, but also position you as a subject matter expert with anybody who comes across your material. Never forget, with SEO we’re also trying to impress humans, we just need to show Google how awesome you really are.
Signing up to the popular social media networks should be instinct by now when it comes to running a business in the digital age. Social media, however, also plays an important part in off-page SEO and how you ultimately end up ranking.
Having previously mentioned backlinks, social media platforms are a great place to begin building the number of backlinks you have, working to reaffirm the information Google has on you.
Your SEO strategy always includes some form of content creation and marketing, and this is where social platforms play a fantastic role. The greater the quality of content you’re producing, the greater opportunity we have to have your content shared, liked and hopefully going viral. While we can be sure Google has no insight into Facebook’s algorithm, we know it can tell when you’re getting great quality traffic from social sources.
Once you get to the endgame of SEO and you’ve exhausted all possible off-page SEO opportunities for backlink building and content marketing, you will want to have built a solid set of relationships with journalists and publishers to get your content seen.
When it comes to publishing high-end press releases, knowing the right people is still always important. Let us help with that!
How 3am Ideas Can Help With Off-Page SEO
Off-page SEO can be a long, tedious and confusing process, especially if you don’t have the tools and processes available to you to measure and properly implement something that would qualify as an actual strategy.
After an initial SEO audit of your site, we put together a 3-month plan strategy for you that is bound to show you a respectable ROI. We work with small businesses and startups on a regular basis and have put together and executed many first-page ranking tactics locally, regionally and nationally.
We would love the opportunity to have a chat with you, go over your current website. online presence and from there have us suggest a route forward to increase your ranking.