TopDrill
Topdrill Mineral & Water Exploration
Topdrill is Australia’s TOP name in drilling.
They required assistance with managed marketing services under our Virtual Marketing Management Program.
Client: Topdrill Mineral & Water Exploration
Website: www.topdrill.com.au
Category: RC Drilling, Diamond Drilling, Exploration Drilling, Mining
Service: Virtual Marketing Management
The team at Topdrill reached out to us so we could provide assistance across all of their marketing efforts and make it a managed and resourced area of their rapidly growing company.
They qualified for our Virtual Marketing Management program, meaning they got access to ALL of our services in one simple package.
Highlights
Website Traffic Increase
866%
Peak Organic Linkedin Reach
(1 Month)
45,000
Monthly Engagement
20hrs
Our Task
Topdrill’s requirements were extensive.
We had to look at both traditional and digital marketing and even going as far as running recruitment campaigns when they were experiencing significant growth and couldn’t find enough people to keep up with their customers’ needs.
What an excellent problem to be having.
Other tasks include:
- Social Media Management
- Search Engine Optimisation
- Website Management
- Recruitment Campaigns
- Facebook Ads
- Event Management
- Supplier Management
- Graphic Design & Signage
Process
After a round of initial strategy meetings, we put together a plan of action that would see the low hang fruit picked first, with a tactical implementation for future projects.
After on-boarding, we commenced with SEO, social media, and content creation, in order to get them out in front of their competition.
As COVID-19 hit, they enjoyed the flexibility of our engagement and were able to reduce their expenses during a time of uncertainty.
This equally allowed them to double their engagement with us only 3 short weeks later, as we were desperate to find 200 experienced new staff.
Result
Topdrill can now enjoy peace of mind knowing that their marketing is being taken care of.
With website traffic up 866% (that’s no typo), and over 45,000 people reached in one month on social media without paid ads, we look forward to continuing our process of assisting Topdrill’s growth.
Conclusion
From system and processes, through to preferred supplier lists, and a content creation & marketing plan, Topdrill is going to continue being the TOP name in drilling.