In 2015 It Was Mobile Sites,
In 2017 It’s SSL Certificates For Security
Google is always looking after its users. Without them, another search engine will take over. In 2015 we saw the mobilegeddon, this year the internet giant has its eyes on the security status of your website.
If you don’t have an SSL certificate by the end of this year then Google will flag your site as unsafe.
What is a SSL Certificate? How Does it Work?
SSL stands for Secure Sockets Layer and is the standard security technology used for establishing an encrypted connection between a web server and a browser. This ensures that any information passed between them remains safe and private.
The basic SSL communication process between your customer and your web server
Who Needs An SSL Certificate Anyway?
SSL certificates haven’t ever really been spoken about in a great deal. However, they played a large part in the development of the online shopping world.
Everybody operating a website should really have one. More importantly, though, anybody running an e-commerce store must absolutely have one. Your users are entering credit card information into your site, and if this information is stolen, your merchant may hold you liable for these damages. At least that’s how it’s been up until now.
How Much Is An SSL Certificate?
Depending your domain name registrar and hosting company, you may actually qualify for a free SSL certificate.
If you collect sensitive information, such as credit card details, you will require a higher level of security.
Check with your web developer to see what level of cover you require
Any Other Benefits?
Google has said for years that having an SSL certificate means you will rank higher.
More importantly, anybody running an e-commerce store must absolutely have one. Your users are entering credit card information into your site, and if this information is stolen, your merchant may hold you liable for these damages.
Need a Hand?
If you want to have a chat about your website security, you can get in touch here.
Looking to revamp your website? Check out what we can do.
About 3am Ideas
We are Australia’s digital marketing agency for small businesses and startups. We provide an ROI driven service to our clients. We are especially dedicated to our Business Startup, Social Media Marketing and Search Engine Optimisation packages.
We always aim to work intimately with our clients because collaboration guarantees best results. From startups with big ideas or established small & medium sized businesses wanting to take the next step. Gain control over your online presence.