Harmilla
Full-Service NDIS Marketing
Harmilla knew they needed to leverage digital marketing tools, but they required guidance and a strategy to achieve measurable success.
Client: Harmilla
Service: Full-Service Digital Marketing, SEO, Social Media Ads, Google Ads, NFP/NDIS Marketing
Weekly Newsletters with high CTR
Weekly email marketing campaigns with opening rates over 35%.
398% Growth in Organic Traffic
Utilising SEO we grew organic Google traffic by almost 400%.
9,800% Growth in Social Reach
Revamping social strategy and content we saw a nearly 10,000% growth in their purely organic social media reach. No paid ads, no boosting!
Our Task
Harmilla, an NDIS provider, was in need of a comprehensive digital marketing strategy to complement their exceptional services. They lacked a dedicated marketing team, focusing primarily on operational excellence.
Partnering closely with their team, we leveraged their existing assets to create a full digital marketing service. This included email marketing, Google Ads campaigns, SEO improvements, social media management with engaging content, social media ads, website updates and maintenance, as well as detailed data tracking to optimise performance and grow their online presence.
Methodology
To establish a comprehensive online presence for Harmilla, we launched a Google Ads Search campaign, complemented by a Google Display campaign and Facebook Ads, supported by a robust retargeting strategy.
The goal was to generate new NDIS participant leads and increase awareness of Harmilla’s core services, including Specialist Disability Accommodation (SDA) and Supported Independent Living (SIL), across Australia.
To attract more users into the marketing funnel, we implemented an organic SEO strategy targeting industry-specific terms like “NDIS support coordination,” “SDA options,” and “disability care services,” as well as broader terms relevant to the NDIS sector.
We also provided professional photography and videography services to create compelling visual content that showcased Harmilla’s facilities, staff, and services. This enhanced brand trust and engagement across platforms. Additionally, we built a consistent social media presence to celebrate company achievements, share participant success stories, and offer educational content about SDA, SIL, and NDIS support. This holistic strategy solidified Harmilla as a leader in disability support services.
Measuring Success & Outcomes
Measuring success for Harmilla was clear and impactful, as we could track every lead and engagement, attributing them to their respective sources—whether through SEO, social media, Google Ads, or other digital campaigns.
We achieved remarkable growth in their organic search traffic, increasing it by almost 400% over a 6-month period. This success was driven by improving Harmilla’s visibility for key NDIS terms such as Specialist Disability Accommodation (SDA) and Supported Independent Living (SIL), areas where they previously lacked online presence.
This growth was achieved not only through creating targeted content but also by strategically diverting traffic from competitors. As a result, Harmilla’s services reached a much wider audience, significantly boosting their lead generation and online authority.