Immaculate Heart College
Website Rebuild
Working with alongside another marketing company, we put together a purpose-built website for IHC.
Client: Immaculate Heart College
Service: Website design
Websites aged quickly, and Immaculate Heart’s old website was no longer reflective of the experience and education offered of this Catholic private school in Lower Chittering.
Having experience tremendous growth in student numbers, the school needed to cater more to parents and students, both current and prospective, providing tools and readily-accessible information.
30 Additional Pages Built
From 6 to 36 pages. The school had resources to provide.
Tracked & Measured
Website traffic is now measured and tracked for future decision-making.
Sales Brochure to Online Tool
Previous paper tools turned into online resources, information, and interactive elements.
Our Task
We worked alongside Belli Marketing and Iceberg Media to put together a comprehensive website, each bringing to the table our own expertise.
Methodology
Nothing beats a good site visit for a face to face website brief, especially when travelling out to such an iconic and beautiful location such as Lower Chittering.
We quickly established a sitemap, put together a checklist of items needing to be sourced, and with the amazing work done by Iceberg Media in creating a video for this site, and Belli Marketing’s copywriting, we put together a website in no time.
Following SEO best practice to retain website ranking, we migrated the site across one Friday afternoon with zero downtime.
Measuring Success & Outcomes
Dealing with a live website with some history behind it we had to ensure existing website ranking was retained.
We also had to make sure that old website content was correctly redirected so staff members and parents alike could find their old bookmarks.
We installed a Google Analytics tracking suite to begin measuring website traffic and user behaviour. Something which previously had never been done before.
The biggest measure of success for Immaculate Heart College was to have an accurate reflection of their information presented in a professional and easy to navigate way.
Migration took place on a Friday afternoon with zero downtime, and no interruption to website traffic.