by 3amideas | May 8, 2020 | Digital Marketing Australia, Marketing, Search Engine Optimisation (SEO), Search Engine Optimization
Suppose I give you and your friend a box and tell you it is full of pencils. You open up the box and sure enough it really is full of pencils. Then I tell your friend to leave the room for a few minutes, during which we replace the pencils with chocolate. Now when...
by 3amideas | May 8, 2020 | Digital Marketing Australia, Marketing, Web Design
A few years ago I was on Wikipedia when I noticed a banner at the top of the page stating: Wikipedia is there when you need it – now it needs you. I had been using Wikipedia for years and found it quite useful. It was a good source of preliminary information and I...
by 3amideas | May 8, 2020 | Digital Marketing Australia, Marketing
Another in our series of experiments that still impact marketing today. See the other stories here: The Photocopier Effect: The Secret to Making Your Claims Instantly More Credible In the mid-1960’s, Howard Leventhal, a social psychologist from Yale University, USA,...
by 3amideas | May 8, 2020 | Digital Marketing Australia, Marketing
Another in our series of experiments that still impact marketing today. See the other stories here: Leventhal’s Tetanus Experiments: Does Fear Persuade or Paralyse? In the late 1970’s, Ellen Langer of Harvard University was conducting experiments on the use of...
by 3amideas | May 5, 2020 | Digital Marketing Australia, Marketing, Social Media Marketing
Social media platforms like Facebook, Instagram and LinkedIn have been with us for a fair amount of time now. With the rise of social media came an explosive growth in social media marketing and advertising. You’re never going to escape advertising, but if we...