Suppose I give you and your friend a box and tell you it is full of pencils. You open up the box and sure enough it really is full of pencils. Then I tell your friend to leave the room for a few minutes, during which we replace the pencils with chocolate. Now when...
A few years ago I was on Wikipedia when I noticed a banner at the top of the page stating: Wikipedia is there when you need it – now it needs you. I had been using Wikipedia for years and found it quite useful. It was a good source of preliminary information and I...
Another in our series of experiments that still impact marketing today. See the other stories here: The Photocopier Effect: The Secret to Making Your Claims Instantly More Credible In the mid-1960’s, Howard Leventhal, a social psychologist from Yale University, USA,...
Another in our series of experiments that still impact marketing today. See the other stories here: Leventhal’s Tetanus Experiments: Does Fear Persuade or Paralyse? In the late 1970’s, Ellen Langer of Harvard University was conducting experiments on the use of...
Social media platforms like Facebook, Instagram and LinkedIn have been with us for a fair amount of time now. With the rise of social media came an explosive growth in social media marketing and advertising. You’re never going to escape advertising, but if we...
