Search Engine Marketing combines the power of Google’s Search Ads and Search Engine Optimisation (SEO)
In an age where Facebook gurus will try to convince you that Facebook advertising is a standalone marketing strategy, we are starting to lose the true meaning of what it takes to market a product, service or brand. Search Engine Marketing takes the digital tools available and combines them into and executes a marketing strategy.
Google Shopping Ads, while daunting to set up, can dramatically change your daily eCommerce sales.
Search Engine Marketing (SEM) combines the search engine tools available to us, into a holistic marketing strategy for your business.
Most commonly, SEM looks to leverage local search engine optimisation (SEO), which concerns itself with ranking you higher organically, with Google’s Search Ads, the paid advertising platform.
If you ever wanted a secret insight into SEO, here’s one for you. We know that paid advertising on Google, directly impacts your organic ranking.
Using industry tools available to us, we create a strategy of keywords that you would likely to rank for over time and determine the difficulty of achieving this.
With a roadmap planned out, we proceed to tackle any technical performance issues with your website, followed by optimising your website’s content to perfectly reflect your customers’ search intent.
The more we can optimise, and the more data we gather over time, the more we are able to target and home in on those customers with high commercial intent.
If you’re a small business with a limited budget, you might consider narrowing yourself down (temporarily) to only one particular type of service such as Google Ads PPC, or Search Engine Optimisation (SEO). These can net tremendous results but be aware that these results eventually fade, and you’re always at the mercy of algorithm changes on the respective platform.
Spreading your strategies across multiple platforms not only generates multiple lead streams, but you’re also minimising the impact an algorithm update on either the search or advertising platforms can have on you.
SEO is generally a more long-term approach, and thus coupling it with the immediacy of Google Search Ads can also offset the investment one has to make into organically improving ones ranking.
How 3am Ideas Can Help With Search Engine Marketing
Did you know that we’re a certified Google Partner? This means we have achieved certain levels of performance for our clients, on an on-going and consistent basis. Awesome!
We also rank on the first page of Google, Australia-wide, for a number of high competition keywords. This means we don’t only talk the talk, we’ve walked the walk and know what we’re doing when it comes to SEO, PPC, and your search engine marketing.
Talk to us, it’s free!