Google Search Ads can be one of the quickest ways to get new customers
Pay-per-click (PPC) advertising brings immediate, pre-qualified traffic to your website.
WIth extremely high purchasing intent, Google Search Ads are still the industry-leading form of advertising online. Placing you at the top of the organic search results, you’re bound to see a quick ROI.
- What Are Google Search Ads
- How Do They Work?
- Can They Work For Me?
- Google Search Ads for Small Business
If you’re a service based business you should strongly consider using Google Ads on the search platform, but it is also an extremely viable option for hospitality venues, retail outlets and eCommerce platforms.
WHAT ARE GOOGLE SEARCH ADS?
Google Search Ads is the division of the Google Ads platform focusing on displaying results at the top of the organic search result listings when you use the search engine.
It is probably the most common form of Google advertising you’re exposed to on a daily basis and one of the most immediate ways of getting exposure for your product, brand or business.
For those wanting to take the extra step, you can also include Google’s search partner network, which can overwhelm you with website traffic.
HOW DO GOOGLE ADS WORK?
Using keyword targeting we are able to have your business appear above the organic search engine results and the map listings, to give you immediate exposure and a tremendous amount of highly qualified traffic.
This form of online advertising traditionally works on a pay per click basis, the average for which has been steadily increasing over the years.
DO THEY REALLY WORK?
Absolutely! Google Search Ads have made some of our clients’ businesses into what they are today. Without the exposure, website traffic and predictability of new work coming in, many would have had to shut down.
How we think we behave online, in trying to avoid advertising as much as possible, and how data says we actually behave are two different things. Research shows that users who click on an ad on Google, tend to have a very high purchasing-intent, meaning you’re more likely to attract people who want to buy today, as opposed to those just doing some research or trying to find the lowest price.
GOOGLE ADS FOR MY SMALL BUSINESS
Advertising your small business on Google can often be quite daunting, especially when you’re being told you should consistently spend hundreds, or even thousands of dollars, every single month.
You might even be running ads yourself at the moment but just aren’t seeing any results. Or maybe you are, and you don’t know it because conversions haven’t been set up correctly.
We have worked with some very tight budgets, making them work to the point where we could reinvest and rapidly grow from there. The key is to find out which audiences and keywords bring you the result until we’re at the point where we can get you a reliable, predictable flow of new business. When Google Search Ads are applied properly, it can do wonders for many businesses.
HOW CAN 3AM IDEAS HELP?
Did you know that we’re a certified Google Partner, meaning we have achieved certain levels of performance for our clients, on an on-going and consistent basis?
Australia is one of the most expensive places in the world to advertise on Google with, as our cost per click is one of the highest compared to other countries. You will want to make sure you hire a professional before you start wasting your money by trying to DIY Google Search Ads. Let us help, find out more about online advertising here.
When you’re ready to take your business to the next level, let’s talk and get you an obligation-free quote.