Another in our series of experiments that still impact marketing today. See the other stories here: Leventhal’s Tetanus Experiments: Does Fear Persuade or Paralyse? In the late 1970’s, Ellen Langer of Harvard University was conducting experiments on the use of...
Social media platforms like Facebook, Instagram and LinkedIn have been with us for a fair amount of time now. With the rise of social media came an explosive growth in social media marketing and advertising. You’re never going to escape advertising, but if we...
Marketing During COVID-19 The COVID-19 pandemic hit the global economy like a bullet-train and we haven’t even begun to see the lasting impact this will have on businesses. While this COVID thing is likely to stick around for a while yet, it is important to be...
In an episode of the hit comedy Friends, Chandler and Monica were having difficulties conceiving so they decide to look for a sperm donor. Chandler brings home a guy he’s recently met and says to Monica, “So, Zac’s pretty nice, huh?” “Yeah, I guess,” Monica innocently...
How To Get Started With SEO If you don’t have time to read the whole article on How to Get Started with Search Engine Optimisation (SEO) here’s a quick recap: Google Analytics Keyword Research Backlinks Social Media Content Long-term Investment Search Engine...
Why Is SEO So Important? Search Engine Optimisation agencies across Australia are helping business rank higher, so its importance is usually not doubted, but if you are having concerns, we have compiled a list of reasons and relevant explanations as to why SEO is so...
