A few years ago I was on Wikipedia when I noticed a banner at the top of the page stating: Wikipedia is there when you need it – now it needs you. I had been using Wikipedia for years and found it quite useful. It was a good source of preliminary information and I...
Another in our series of experiments that still impact marketing today. See the other stories here: The Photocopier Effect: The Secret to Making Your Claims Instantly More Credible In the mid-1960’s, Howard Leventhal, a social psychologist from Yale University, USA,...
Another in our series of experiments that still impact marketing today. See the other stories here: Leventhal’s Tetanus Experiments: Does Fear Persuade or Paralyse? In the late 1970’s, Ellen Langer of Harvard University was conducting experiments on the use of...
Social media platforms like Facebook, Instagram and LinkedIn have been with us for a fair amount of time now. With the rise of social media came an explosive growth in social media marketing and advertising. You’re never going to escape advertising, but if we...
Marketing During COVID-19 The COVID-19 pandemic hit the global economy like a bullet-train and we haven’t even begun to see the lasting impact this will have on businesses. While this COVID thing is likely to stick around for a while yet, it is important to be...
In an episode of the hit comedy Friends, Chandler and Monica were having difficulties conceiving so they decide to look for a sperm donor. Chandler brings home a guy he’s recently met and says to Monica, “So, Zac’s pretty nice, huh?” “Yeah, I guess,” Monica innocently...
