Digital Marketing News, Insights & Opinions
Marketing For Tradies
The Tradie. Australia’s unsung heroes. We call upon you when us non-tradie’s need saving but how do you get potential clients to choose you? Marketing!
You Don’t Need SEO
The SEO Client We had a meeting with a prospective client recently who was asking us to audit and propose a SEO strategy that would bring them more customers through their online channels. Something we are very good at but a service we ultimately...
What is Search Engine Optimisation
Top 5 tips for better SEO
What Is Search Engine Optimisation (SEO) Let’s get the big questions out of the way first, what is Search Engine Optimisation (SEO)? SEO is the methodology through which your business’ web presence is optimized to your market, in order to drive...
What is Pay-per-click advertising and why you should be doing it!
Pay-per-click advertising (PPC) also known as Search Engine Marketing (SEM), which is not to be confused with Search Engine Optimization (which you can read a little about over here), is, in short, purchasing advertising space from the big search...
DIY Search Engine Optimization: Tips and Tricks
Top 10 DIY SEO Tips Tips On How To Do SEO Yourself I was recently in a meeting with a client discussing the beginnings of his new business venture. We were slurping down the last sips of semi cold coffee when he had a final question about our...
How to add an image that links to the PDF document in WordPress?
Word Press provides an out-of-the-box feature for password protecting certain pages.
Below is the step-by-step guide to password protect a page/post in WordPress.
How To Password Protect a Page in WordPress
Word Press provides an out-of-the-box feature for password protecting certain pages.
Below is the step-by-step guide to password protect a page/post in WordPress.
Create a Custom Category Based Recent Posts Sidebar in Genesis
While the ‘Recent Posts’ widget works for most websites, it can be a little limiting when you want to display posts from only one category.
How Robert Goulet Saved a Wedding Using the Power of Loss Aversion and Negative Framing
The famous entertainer Robert Goulet is known for many things but marketing genius is not one of them.
The Secret to Obama’s Effortless Style
Ellen Langer of Harvard University discovered the secret to making your claims instantly more credible.
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