What Is Search Engine Optimisation
Search Engine Optimisation is the methodical process of tweaking your online presence to optimise it to Google’s standards, in the hopes of having your webpages served on the first page of the search engine results page.
Quite the mouthful, however in simple terms, it’s to rank your website higher so you can attract more visitors to your website.
In this article we want to briefly touch on the core strategies employed, as well as the benefits of search engine optimisation and how quickly you might see results.
Core Strategies of Search Engine Optimisation
When it comes to SEO we talk about two specific areas that we look at, your on-page and off-page optimisation requirements.
On-page looks at everything to do with your website. Coding issues, user experience, loading times, information hierarchy and mobile friendliness are the big areas that need to be investigated initially. They set the foundation of the SEO included in our Business Start-up package and should be a part of any new website.
On-page search engine optimisation looks at everything to do with your website
Google will not rank you highly if these areas are not tidy and abiding to a simple standard set out by the search engine superpower.
Off-page search engine optimisation looks at your overall digital presence, essentially your “street cred” with Google.
You will rank highly if your website is seen as highly authoritative and if other sites with high street cred refer to you and your content. Essentially what this comes down to is content creation & marketing and building your overall digital presence. Over a period of time and in a sustainable, white-hat manner we build your online reputation through various specialist strategies.
Off-page search engine optimisation builds on your street cred with Google
In order to rank highly on Google you want to manage both your on and off page content and by consistently and sustainably growing your presence, the search engine will start to consider your pages a good search result to be served on the first page.
Benefits of SEO
We usually say that the results of SEO make themselves clearly visible within 6 to 12 months. However, don’t panic. That is the timeframe where you will see a significant difference in your bottom line through your online channels.
Clever search engine optimisation tactics can make themselves evident in as little as a week, with some elements even being updated overnight.
Some Search Engine Optimisation tactics can even be updated overnight
The benefits of SEO are that your growth is organic, meaning you are not paying for each visitor, like with pay-per-click advertising, and instead you are continuously attracting online traffic through simple search queries that you have optimised for.
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We always aim to work intimately with our clients because collaboration guarantees best results. From start-ups with big ideas or established small & medium sized businesses wanting to take the next step to gain control over their online presence, public or private; we have got you covered.